![Ulm, 1483 [Inc.f.2556.5]](/giving/images/Bidpai.jpg "Bidpai")
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| The Newberry relies on support from its donors to preserve and make accessible books such as this one. [Bidpai, 1483] |
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Ways of Giving |
The Newberry enjoys the enthusiastic support of a growing community of friends who provide financial support for the Library's general operations and special programs. The generosity of our contributors ensures that the Newberry Library is a vital and dynamic place, with its doors open to all who share an interest and curiosity about the culture and history of Western Europe and the Americas.
For more information, please call (312) 255-3510 or e-mail contributions@newberry.org.
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Between their volunteer commitments, philanthropic initiatives, homes in Chicago and Arizona, and five grandchildren, Mimi and Bud Frankel are as busy in their retirement years as ever. But over the years they have consistently maintained a warm place in their hearts for the Newberry Library. Their history of supporting the Annual Fund as President’s Fellows goes back 10 years, while they also contribute their time and expertise as volunteers.
“We believe that the Newberry is a hidden jewel in Chicago that should be better known. Supporting the Newberry just seems like a responsibility, and we have continued our commitment,” says Bud Frankel.
First introduced to the Newberry by one of its current trustees, each has found their niche at the Library. Bud currently serves as a volunteer on the Newberry’s Marketing Committee. As the former chairman and founder of Frankel and Company, his years of experience in this area are formidable. In 1962, he and a partner launched the marketing services agency in a two-room walk-up. When he sold the firm in 2000, it had grown to 800 employees with offices in six cities. Concentrating on promotion marketing, Frankel and Company was an innovator whose ideas have been widely copied. For example, in the late 1960s the firm launched a highly successful campaign in which Clark Gum donated 2.5 cents to UNICEF for every wrapper consumers returned -- one of the first times a worthy cause was used to promote a product. A promotion for McDonald’s was the first to use a public event -- the Olympics -- to increase consumer traffic.
Mimi’s particular interest has been the Newberry’s D'Arcy McNickle Center for American Indian History, and she has served on its Visiting Committee. One of her most thrilling moments at the Newberry was viewing some of the American Indian drawings in ledger books from the 1800s. In 2003, the couple co-chaired the benefit associated with the Elizabeth exhibit, bringing in actors in period dress.
"I think it is extraordinary that anyone can go the Newberry and see these amazing items," says Mimi. And one of these days, if she can find the time between site visits for their family foundation, she hopes to do some research of her own at the Newberry on her family genealogy.
Winter-Spring 2008-09