Margaret Kelleher, University College Dublin; Visiting Fulbright Scholar at New York University | Newberry

Margaret Kelleher, University College Dublin; Visiting Fulbright Scholar at New York University

Friday, March 19, 2021

11- 12:30 pm CDT

Virtual via Zoom, Register for Link 

Irish Studies Seminar

‘Ambassadors of Irish taste’: the marketing of ‘Culture Ireland’ in the United States, 1889-1922, Margaret Kelleher


This paper is part of a larger project which seeks to fuse historical research (into the cultural initiatives pursued by Irish individual, organizations and their American patrons in the United States, between 1889-1922) with more contemporary concepts of ‘branding’ and ‘marketing’ (in particular, those deployed in current Irish government policy regarding Ireland’s cultural reputation abroad). The paper will focus on the lecture tours undertaken by W.B. Yeats, Douglas Hyde and Augusta Gregory in the period 1904-1920.


Respondent: James Chandler, University of Chicago

Cost and Registration Information 

This event is free, but all participants must register in advance and space is limited. To register and request a copy of the pre-circulated paper, email scholarlyseminars@newberry.org. Please do not request a paper unless you plan to attend.