Margaret Kelleher, University College Dublin; Visiting Fulbright Scholar at New York University

‘Ambassadors of Irish taste’: the marketing of ‘Culture Ireland’ in the United States, 1889-1922, Margaret Kelleher

This paper is part of a larger project which seeks to fuse historical research (into the cultural initiatives pursued by Irish individual, organizations and their American patrons in the United States, between 1889-1922) with more contemporary concepts of ‘branding’ and ‘marketing’ (in particular, those deployed in current Irish government policy regarding Ireland’s cultural reputation abroad). The paper will focus on the lecture tours undertaken by W.B. Yeats, Douglas Hyde and Augusta Gregory in the period 1904-1920.

Respondent: James Chandler, University of Chicago